Tuesday, 25 March 2014

Market Survey-Mobile Service Providers - US - March 2014-Market Growth, Trends, Size, Share and Forecast

New Market Research Report Added in MarketResearchReports.Biz Reports Database: Mobile Service Providers - US - March 2014

Brands are becoming increasingly savvy in making adjustments in pricing that favor their ARPU, but as subscribers themselves become increasingly sophisticated, these shifts will eventually become transparent to them. It may be time for marketers to primarily focus on growing new services that benefit consumers, rather than tinkering further with plans.

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Table of Content

Scope and Themes

What you need to know
Data sources
Sales data
Consumer survey data
Advertising creative
Abbreviations and terms

Executive Summary

The market
Slow growth driven by data
Figure 1: Total US sales and fan chart forecast of cellular service revenue, at current prices, 2008-18
Prepaid gains, but remains a niche
Figure 2: US cellular service revenue, postpaid vs prepaid, 2013
Smartphone-centered lifestyles drive mobile data growth
Figure 3: Features used on cell phone in past 30 days, January 2011-September 2013
Data growth competes with faster speed, lower-cost fixed-point
Connected devices waiting for carriers to pick up
Key players
Figure 4: Cellular carrier, January-September 2013
T-Mobile’s pricing revolution
Network wars dominate airwaves
The consumer
Growth in highest-income group perk for pricy plans
Figure 5: Spend on monthly cell/wireless phone bill, by household income, January-September 2013
Younger subscribers more likely to switch
Figure 6: Interest in switching carriers, and switched to new service in past 12 months, by age, December 2013
Switchers seek cost-relief
Figure 7: Reasons for switching carriers, December 2013
What we think

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Issues and Insights

How can the industry grow past universal penetration?
The issues
The implications
Has the future been prepaid?
The issues
The implications

Trend Application

Trend: Guiding Choice
Trend: Who are the Joneses?
Mintel futures: Human

Market Size and Forecast

Key points
New competitive landscape dampened growth in 2013
Increased data use to offset lower connection fees
Sales and forecast
Figure 8: Total US sales and forecast of cellular service revenue, at current prices, 2008-18
Figure 9: Total US sales and forecast of cellular service revenue, at inflation-adjusted prices, 2008-18
Figure 10: US cellular subscriptions, 2008-13
Fan chart forecast
Figure 11: Fan Chart and Forecast: Total US sales of cellular service revenue, at current prices, 2008-18

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Market Drivers

Key points
Smartphone ownership
Figure 12: Smartphone ownership, by age, December 2013
Tablets and laptops relatively untapped market
Figure 13: Ownership of smartphones, tablets, and laptops, December 2013
Figure 14: Use of laptops and tablets with cellular plans, December 2013
Rapid shifts in phone use
Figure 15: Features used on cell phone in past 30 days, January 2011-September 2013
Age and spend
Figure 16: Spend on monthly cell/wireless phone bill, by age, January 2013-September 2013
Figure 17: US population by age, 2014-19
Income and spending
Figure 18: Spend on monthly cell/wireless phone bill, by household income, January-September 2013
Figure 19: Household income distribution, 2011-13

Competitive Context

Key points
Home internet major competitor for mobile data
WiFi hotspots reduce spend on mobile data
Municipal WiFi limited threat, but hotspots at retail are spreading
Home ISPs enhance WiFi coverage

Segment Performance

Key points
Prepaid continues to gain, but more slowly
Figure 20: US cellular service revenues, postpaid vs. prepaid, 2008-18
Postpaid rallies on data use and connected devices
Figure 21: US cellular service postpaid subscriptions, 2008-13
Prepaid gains revenue share but not subscription share
Figure 22: US cellular service prepaid subscriptions, 2008-13

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