Friday, 18 April 2014

Mobile Gaming - US - 2013-Market Growth, Trends, Size, Share and Strategies

New Market Research Report Added in MarketResearchReports.Biz Reports Database: Mobile Gaming - US -  2013

The mobile gaming sector is new, widespread, and growing. Non-traditional demographics have taken to mobile gaming. App store listings and gaining good reviews at app stores are critical, and game makers exploring the optimum way to monetize of their product must keep in mind the increased likelihood of download if the game is free and the already proven in-game spend model.

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Table of Content

Scope and Themes

Data sources
Consumer survey data
Abbreviations and terms
Game genres
Game platforms
Other terms

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Executive Summary
Market factors
Consumers flocking to smartphones and tablets
More than half likely to play a mobile game in a typical week
Figure 1: Frequency of gaming activity, by platform, September 2013
The consumer
Making money from “free” games
Figure 2: Average number of (free vs. paid) mobile apps downloads and deletions in the past month, September 2013
App store browsing an important factor in app discovery
Figure 3: Mobile gamers’ attitudes toward app stores, by gender and age, August 2013
More time spent on tablets for mobile gaming
Figure 4: Frequency of mobile gaming in a typical week, by primary mobile gaming device, September 2013
Mobile gaming slightly more often played at home, most notably among females and younger gamers
Figure 5: Mobile gaming activity at home vs. on-the-go, by gender and age, September 2013
“Spread the word” more
Figure 6: Number of game titles played in the past week on cell phone/tablet, by genre, by gender, August 2013
Despite trend toward social gaming, solo gaming remains prevalent
Figure 7: Attitudes toward playing mobile games by themselves vs. with others, by gender and age, September 2013
Seamless integration between platforms for gaming\'s core demographic
Figure 8: Mobile gamers’ attitudes toward gaming experience and plan to purchase the next generation consoles within the next 24 months, by gender and age, September 2013
Women particularly influenced by friends, family to download games
Figure 9: Social and advertising influence around game apps, by gender, September 2013
A third of mobile gamers see ads in games, but most are averse to ads in paid games
Figure 10: Attitudes toward ads on mobile games, by genre played, August 2013
What we think

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Issues and Insights
Catching the wind of change in mobile gaming
The issues
The implications
“Why Buy” outlooks affect monetization
The issues
The implications
Trend Applications
Inspire Trend: Why Buy
Inspire Trend: Attention Economy
Mintel Futures: Access Anything, Anywhere

Market Drivers
Key points
High smartphone and tablet penetration
App stores/downloads
Minority’s growing population and disposable income favorable to mobile gaming
Figure 11: Population, by race/Hispanic origin, 2008-18

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