New Market Research Report Added in MarketResearchReports.Biz Reports Database: Childrens OTC - UK - March 2014The market has been impacted by parental reluctance to treat their child without professional help as well as reduced innovation. Encouraging parents to treat their children at home, by offering better advice, as well as raising their confidence in brands by better engaging with them using social media could encourage product usage. Additionally, as parents show interest in dosing tools, this suggests room for innovations in this area.
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Table of Content
Introduction
Definitions
Methodology
Consumer research
Abbreviations
Executive Summary
The market
Figure 1: Retail value sales of children’s OTC market, by sector, 2008-18
Market factors
Companies, brands and innovation
Figure 2: New launches in children’s OTC, % share, branded vs own-label, 2009-13
The consumer
Figure 3: Ailments suffered, January 2014
Figure 4: Courses of action, January 2014
What we think
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Issues and Insights
Market hampered by parents seeking professional help
The facts
The implications
Low level of product innovation, despite growing consumer base
The facts
The implications
Trend Application
Trend: Help Me Help Myself
Trend: Prepare for the Worst
Mintel futures trend: East Meets West
Market Drivers
Key points
Rise in child population
Figure 5: Trends in the age structure of the UK child population, 2008-18
More GP consultations for children
Figure 6: Number of prescriptions per person, UK, 2006-12
Parents using internet for research
Figure 7: Online activities done in the past three months, by mums and dads, June 2013
Increase access to online “consultations”?
Media scares about children’s OTC
Who’s Innovating?
Key points
Increased focus on babies
Figure 8: New launches in children’s OTC, % share, by target age group, 2009-13
Own-label shows steady rise
Figure 9: New launches in children’s OTC, % share, branded vs own-label, 2009-13
Figure 10: Examples of own-label launches in 2013
Pain relief remains an important focus
Figure 11: New launches in children’s OTC, % share, by sub-category, 2009-13
Figure 12: Decongestants launched in January 2014
Top manufacturers
Figure 13: New launches in children’s OTC, by company, 2009-13
Market Size and Forecast
Key points
Little growth historically
Figure 14: Value sales of children’s OTC, 2008-18
Struggling market
Figure 15: Retail value sales of children’s OTC market, by sector, 2008-18
Forecast methodology
Segment Performance
Key points
Analgesics and head lice treatments grow in value
Figure 16: Retail value sales of children’s OTC, 2012-13
Nappy rash treatments and cough liquids show decline
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Market Share
Key points
Calpol remains the leader
Figure 17: Retail value sales of the children’s OTC market by brand, 2012-13
Companies and Products
Johnson & Johnson
Figure 18: McNeil Healthcare (UK) Limited financial performance, 2011-12
Figure 19: Examples of new product launches by McNeil Healthcare (J&J) in the UK children’s OTC market, 2013
Reckitt Benckiser
Figure 20: Reckitt Benckiser financial performance, 2011-12
Figure 21: Examples of new product launches by Reckitt Benckiser in the UK children’s OTC market, 2013
Procter & Gamble
Figure 22: Procter & Gamble financial performance, 2011-12
Figure 23: Examples of new product launches by Procter & Gamble in the UK OTC market, 2013
GlaxoSmithKline
Figure 24: GlaxoSmithKline UK Limited financial performance, 2011-12
Figure 25: Examples of new product launches by GlaxoSmithKline in the UK OTC market, 2013
Novartis
Figure 26: Novartis Consumer Health UK Limited financial performance, 2011-12
Figure 27: Examples of new product launches by Novartis Consumer Health in the UK OTC market, 2013
Thornton & Ross
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