New Market Research Report Added in MarketResearchReports.Biz Reports Database:Black Consumers And Personal Care - US - December 2013Black consumers spend a tremendous amount of their discretionary income on looking good, whether we’re talking about apparel, personal care products, or services. The recent recession had little impact on what Black consumers spent in the personal care category. Expenditures have remained stable and in some cases there have been increases in the last six years.
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Table of Content
Scopes and Themes
What you need to know
Definition
Data sources
Consumer survey data
Abbreviations and terms
Abbreviations
Terms
Expenditure data
Definition
Data sources
Terms
Executive Summary
Category expenditures
Figure 1: Distribution of average household expenditures*, by race, 2012
The consumer
Figure 2: Attitudes toward personal care products, July 2013
Figure 3: Attitudes toward scent and personal care products, by gender, July 2013
Figure 4: Types of stores shopped for personal hygiene and beauty products, July 2013
Figure 5: Influences in the personal care product purchase decision, by type of store preferred, July 2013
Figure 6: Effectiveness of personal care promotions, by gender, July 2013
Figure 7: Preferences for brand names vs store brands, July 2013
Figure 8: Brands of mouthwash/dental rinse used, by race/Hispanic origin, May 2012-June 2013
Figure 9: Top 15 general market haircare brands by race/ethnicity (all products combined), January 2012-March 2013
Figure 10: Usage of brands specially formulated for Black hair in past two years, May 2013
Figure 11: Usage of brands specially formulated for Black hair in past two years, by household income, May 2013
Figure 12: Top10 brands of deodorants and antiperspirants used, by race/Hispanic origin, May 2012-June 2013
Figure 13: Beauty products worn, by race/Hispanic origin, May 2012-June 2013
Figure 14: Top facial care concerns, by race/Hispanic origin, November 2012
Figure 15: Things consumers do to prevent or reduce the signs of aging, by race/Hispanic origin, November 2012
Marketing strategies
What we think
Issues and Insights
What influences Black consumers’ decision to buy personal care products? What resources do they turn to?
Figure 16: Influences in the personal care product purchase decision, July 2013
Figure 17: Resources used before shopping, overall, July 2013
Figure 18: Effective personal care promotions, July 2013
The understated importance of image
Figure 19: Attitudes toward self-image and personal care products, July 2013
The untapped market: men
Figure 20: Attitudes toward self-image and personal care products, by gender and age, July 2013
Figure 21: Attitudes toward self-image and personal care products, by gender and age, July 2013
Figure 22: Attitudes toward self-image and personal care products, by gender and age, July 2013
Figure 23: Influences in the personal care product purchase decision, by gender and age, July 2013
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Trend Applications
Trend: Sense of the Intense
Trend: Man in the Mirror
Mintel Futures: Generation Next
Personal Care Product Expenditures
Key points
Blacks spent more in the personal care category than non-Blacks
Figure 24: Distribution of average household expenditures*, by race, 2012
Steady increase in spending in the last six years
Figure 25: Average expenditures by black households for personal care products and services, three-year rolling averages, at current prices, 2007-12
Blacks had a larger increase in average expenditures
Figure 26: Annual household personal care expenditures percent change, by race, three-year rolling averages, at current prices, 2007-17
Attitudes of the Black Personal Care Consumer
Key points
Blacks want more products catering to their needs
Figure 27: Attitudes toward personal care products, July 2013
Women feel more strongly about shopping and trying new products, despite unmet needs
Figure 28: Attitudes toward personal care products, by gender, July 2013
Scent plays a major role in the personal care products Blacks buy
Figure 29: Attitudes toward scent and personal care products, July 2013
Men love scented products, too
Figure 30: Attitudes toward scent and personal care products, by gender, July 2013
Shopping Attitudes and Behaviors
Key points
Blacks are savvy shoppers and less likely to sacrifice brand names
Figure 31: Influence of special offers when shopping, by gender, May 2012-June 2013
Blacks read labels and look for recognizable brand names on packaging
Figure 32: Impact of packaging and labels when shopping, by gender, May 2012-June 2013
Three out of 10 Blacks are willing to pay more for environmentally friendly products
Figure 33: Attitudes toward environmentally friendly packaging and products, by gender, May 2012-June 2013
The majority of Blacks are willing to try new products, but not for the sake of variety
Figure 34: Attitudes toward changing brands, by gender, May 2012-June 2013
Beauty products are purchased at a wide range of stores
Figure 35: Types of stores shopped for personal hygiene and beauty products, July 2013
Women are less likely than men to buy beauty products from grocery stores and dollar stores
Figure 36: Types of stores preferred for beauty product purchases, by gender, July 2013
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