New Market Research Report Added in MarketResearchReports.Biz Reports Database:Digital Advertising: Market Opportunities And Forecast 2013-2018Digital advertising methods have made a substantial impact on traditional media and advertising in recent years. Advancement of technologies and consumer preferences, such as handheld device usage, social media, and online news, is driving marketers to choose digital media platforms. This is causing a huge dislocation for traditional media, which is particularly hard hitting to print and TV based advertising.
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Digital is cost effective and facilitates quick responsive, a combination that equates to diminishing market share for traditional advertising. Emerging methods such as wearable technologies (augmented reality in particular) represent a completely new channel that will supplement existing wireless modalities such as smartphones and tablets.
This research evaluates digital advertising methods, key issues, challenges, and opportunities for players in the ecosystem. The report includes analysis of existing and emerging display/UI methods as well as supporting systems and procedures. The report also includes market driver evaluation and forecasts for digital advertising in various modalities.
Target Audience:
• Web portal companies
• Advertisement agencies
• Digital content providers
• Internet media companies
• Mobile network operators
• Digital advertising companies
• Mobile commerce companies
• Mobile advertising companies
• Wireless device manufacturers
• Brand management companies
Report Benefits:
• Digital advertising forecasts
• Understand digital advertising strategies
• Learn about the impact of Real-time Bidding (RTB)
• Learn about direct response and commerce decision cycle
• Identify trends and opportunities in various digital ad methods
• Understand emerging digital advertising methods such as direct response
• Understand the future of next generation methods such as Augmented Reality
• Identify the role of Big Data in digital advertising and how it will affect the future of advertising
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Table of Contents:
1.0 EXECUTIVE SUMMARY 5
2.0 INTRODUCTION 6
2.1 OVERVIEW OF DIGITAL MEDIA VS. TRADITIONAL MEDIA 6
2.2 CURRENT STATUS OF DIGITAL MEDIA OVER TRADITIONAL MEDIA 7
2.2.1 TRANSFORMATION OF ONLINE ADVERTISING 7
2.2.2 DECLINING TREND OF TRADITIONAL ADVERTISING 8
3.0 DIGITAL ADVERTISING METHODS 15
3.1 ONLINE ADVERTISING 15
3.2 MOBILE DISPLAY METHODS 16
3.3 MOBILE SEARCH METHOD 17
4.0 DIGITAL ADVERTISING MARKET 2013-2018 18
4.1 GLOBAL DIGITAL ADVERTISEMENT MARKET VALUE 18
4.1.1 GLOBAL TRENDS IN DIGITAL ADVERTISING 2013-2018 18
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