New Market Research Report Added in MarketResearchReports.Biz Reports Database:Beauty Retailing - China - February 2014Deals and discounting can be an entry point to attract new customers and personalisation and relevance in promotion will become the critical point for retailers in coming years. But in the long run, creating unique shopping experience remains essential.
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Table of Content
Introduction
Retailers covered in this report
In-store
Online
Methodology
Limitation
Abbreviations
Executive Summary
A promising future
Figure 1: Best- and worst-case forecast of China beauty retailing sales, 2008-18
Maximise consumer reach with channel convergence
Figure 2: Beauty retailing channels bought from in the last 6 months, by beauty retailing channel bought from in the last 6 months, December 2013
Attract shoppers beyond price promotions and discounts
Immersive shopping experience
Figure 3: Consumer buying behaviour, by beauty retailing channels bought from in the last 6 months, December 2013
Tailor services at a city-specific level
What we think
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Issues in the Market
How can retailers maximise consumer reach with channel convergence?
How can retailers attract shoppers beyond price promotions and discounts?
Could a more immersive shopping experience drive consumers in-store?
How can beauty retailers tailor their services at a city-specific level?
Trend Application
Return to the Experts
Let’s make a deal
Mintel Futures: Old Gold
Market Drivers
Key points
China revises e-commerce laws to fight fraud and boost transparency
Figure 4: Internet users and penetration rate, 2005-13
Figure 5: Online shopping category penetration (% of consumers who have shopped per category), 2012
Internet giants fight for market share in mobile shopping
Figure 6: Ownership of consumer technology products, February 2013
Figure 7: The rapid growth of mobile internet shoppers, June 2012 and December 2012
Figure 8: Weixin, the nation’s favourite social media with a few fun features like \"Shake \" and \"Drift Bottle.\", February 2014
Figure 9: Vending machine alliance with Weixin in a Shanghai tube station
Figure 10: Laiwang offers similar functions with Weixin, February 2014
Figure 11: Nike, L’Oréal paris, and Olay Weixin account, February 2014
The emergent middle class have the potential to boost both online and offline beauty sales
Figure 12: The growth of Chinese middle class households, 2000-15
The Woju generations shape online consumption
Figure 13: Five clusters based on lifestyle aspiration, September 2013
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Who’s Innovating?
Key points
Facial skincare dominates NPD in the beauty sector
Figure 14: New product launches, by top four beauty categories and other, 2009-13
Own-label launches see a decline in launch activity
Figure 15: Beauty and personal care new launches, branded vs own-label, 2009-13
Watsons leads own-label NPD
Figure 16: Own-label product launches, % share for A.S. Watson, 2009-13
Figure 17: Examples of own-label facial skincare launches from A.S. Watson, 2013
Click and collect for added convenience
Weixin “discount your Pepsi” machine generates opportunities for beauty retail
The Rise of “Me-tail”
Figure 18: Share with your best friend, Dove shower gel campaign, December 2013
Figure 19: Afù campaign, “to become a catman”, January 2014
Awakening the senses
Figure 20: Shanghai’s Under Armour store, November 2013
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