Market Overview-US Compact Cars and Crossovers Market 2014, Global Industry Analysis, Size, Share, Growth, Trends and Forecast

New Market Research Report Added in MarketResearchReports.Biz Reports Database:US Compact Cars and Crossovers Market 2014, Global Industry Analysis, Size, Share, Growth, Trends and Forecast
 
Compact cars and crossovers are getting unprecedented attention from desperate consumer groups who are looking for fuel efficient vehicles that are easy to navigate in a dense urban environment. New compact car and crossover intenders include wealthier Baby Boomers and growing Hispanic families. How to cater to this more diverse group of consumers will require creative messaging and new product introductions, such as three-row compact vehicles.
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Table of Contents

Scope and Themes

• What you need to know
• Definition
• Data sources
• Sales data

Executive Summary

• The market
• Figure 1: US fan chart forecast of new compact car and crossover sales, 2008-18
• Figure 2: US fan chart forecast of new compact crossover sales, 2008-18
• Market factors
• High fuel prices shift consumer purchasing preferences toward smaller cars and crossovers
• Figure 3: All grades all formulations retail gasoline prices, dollars per gallon, 1993-2014
• Increased urbanization could spur demand for compact cars and crossovers

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Issues and Insights

• How to court more Millennial into buying new compact cars and crossovers in spite of growing college debts and increased urbanization?
• Issues
• Insights

Trend Applications

• Inspire Trend: Rebirth of Cities
• Inspire Trend: Patriot Games
• Mintel Futures: Brand Intervention

Market Size and Forecast

• Key points
• Compact cars and crossovers reached an estimated 5. 4 million deliveries for 2013, expected to surpass 6 million by 2015
• Figure 12: US unit sales and forecast of new compact cars and crossovers, 2008-18

Market Drivers

• Key points
• High fuel prices shift consumer purchasing preferences toward smaller cars and crossovers
• Figure 19: All grades all formulations retail gasoline prices, dollars per gallon, 1993-2014
• Figure 20: Gasoline regular grade retail price including taxes US average dollars per gallon, 2012-14 (forecast)
• Increased urbanization could spur demand for compact cars and crossovers

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Segment Performance

• Key points
• Subcompact crossovers, mini compacts see triple-digit growth
• Figure 27: US unit sales of compact cars and crossovers, by segment, 2011 and 2013
• Figure 28: US unit sales of compact cars and crossovers, by segment, 2008-13

Innovations and Innovators

• Luxury carmakers dive into compact car arena
• Subcompact crossovers try to appeal to Millennia’s and empty nesters
• Entry-level offerings broaden in 2014

Marketing Strategies

• Overview of the brand landscape
• Strategy: Stress fuel efficiency
• Figure 44: 2013 Ford Focus “And is better,” July 2013
• Figure 45: 2014 Subaru XV Crosstrek “Save Some,” March 2013
• Figure 46: 2014 Mitsubishi Mirage “Big Night Out,” November 2013


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